Dofreeze Announces Successful Launch of Eurocake Product Range at Spinneys Supermarket Chain Throughout the UAE
Tasty and flavorful snacks are now available at plethora of convenient locations including Dubai Mall, Khalidiya, Umm Suqeim and more; internationally-recognized Transmed company to handle distribution efforts.
Dubai, UAE – October 14, 2019 – Dofreeze LLC, a Dubai-based diversified, forward-thinking and trendsetting bakery snacking business selling market-leading products across four continents to over 50 countries, announced the successful launch of its premium Eurocake product range at the Spinneys supermarket chain throughout the Middle East, the tasty and flavorful snacks are now available at a plethora of convenient locations including the Dubai Mall, Khalidiya, Umm Suqeim, Meadows Town Centre, Dubai Motor City, Forsan Dubai, Dubai Silicon Oasis, Waitrose Marina Mall, Mercato Shopping Mall and Waitrose Al Thanya. View more photos here.
Transmed – a full-service distributor managing and controlling entire distribution value chains with services that encompass supply chain, logistics, distribution, sales and promotions via best-in-class execution – is handling Eurocake’s distribution efforts during the Spinneys rollout phase.
Originally conceived as a railway provision merchant operation, Spinneys has become a notable supermarket chain in the Middle East, having expanded to a grocery firm importing British Empire goods to the Mandate Palestine. Boasting a rich historical legacy that began with founder Arthur Rawdon Spinney in 1924, today’s Spinneys – as of 2011 – is officially referred to as the Spinneys Group Limited, representing a premium supermarket retailer that operates hypermarkets and supermarkets in one store in Qatar, 11 stores in Lebanon, three stores in Egypt, two in Jordan and, through franchise agreements, 30 stores in the UAE (21 in Dubai, five in Sharjah, two in Ajman, four in Abu Dhabi and one in Al Ain).
“Given that Spinneys is the Middle East’s premier purveyor of the finest quality food and household goods that families everywhere enjoy, we are thrilled that our supreme Eurocake treats will be available at select Spinneys locations,” says Aamer Fayyaz, CEO of Dofreeze LLC. “The Dofreeze corporation shares the Spinneys philosophy of spreading the word about healthy living via freshness and world-class service, all of which sits at the beating heart of our own daily operations, ultimately making this partnership mutually beneficial to both entities involved.”
The Eurocake product range set to launch at Spinneys locations will encompass much of the brand’s best-selling treats including Lova Chocolate Molten Cake, Soft and Chewy American-Style Cookies, Chocolate Chip Brownies, Jumbo Croissants and more.
About Dofreeze LLC
A high level of innovation has enabled Dubai-based Dofreeze to revolutionize the bakery snacking industry with trend-setting products, its representatives wholly concentrating on speed, innovation, adaptability and intuition. A highly-qualified and expertly-trained manufacturing team exudes professionalism in production, quality control, quality assurance, compliance and engineering, while production facilities maintain the highest levels of hygiene, cleanliness, maintenance of international compliance and audit certifications – including FSSC 22000 v4.1, HACCP, ISO 9001:2015, ISO 22000 and HALAL.
Dofreeze LLC is headquartered at 16003 Food and Beverage Zone in Dubai Industrial Park, Sheikh Mohammad Bin Zayed Road in Dubai, and can be reached by calling (+971 4) 8858330/31/32. For more information visit www.Dofreeze.com or email [email protected].