Eurocake to Introduce Market-Changing Premium Line of Products at Gulfood 2022   

Health-oriented BeFIT snacks, newly-launched Choco Coated Cakes, wholesome Tweenies line for “tweens” and more set to kick off festivities at world’s largest annual food and beverage expo.   

Dubai, UAE – February 12, 2022 – From February 13 to 17, all eyes will be on the Dubai World Trade Centre when Gulfood 2022 takes center stage to launch new industry trends, power fast-paced global sourcing, bring together the most diverse world of food and beverage and move the sector conversations from agenda to action. In the middle of the largest annual food and beverage sourcing event in the world will be Dofreeze LLC, one of Asia’s most diversified, forward-thinking and trend-setting bakery snacking operations based in Dubai, and its Eurocake division, which will be introducing the new Premium line of products at this year’s Gulfood.

Dofreeze will be exhibiting in Hall 5 Stand A5-29 Power Brands at the expo, where the company plans on offering samples of the newly-launched Eurocake Premium Choco Coated Cakes while introducing attendees to the Eurocake Premium BeFIT healthy product line, Eurocake Premium Tweenies wholesome snack series geared towards a “tween” demographic and more.

“The Eurocake Premium line represents a culmination of the Dofreeze division’s years of expertise crafting unique, high-quality, wholesome snacks that titillate the taste buds and tame relentless sweet cravings,” says Aamer Fayaaz, CEO of Dofreeze LLC. “From the bold new Eurocake Premium logo in gold to the sophisticated black packaging, everything about this product screams ‘chic and suave’ – but that’s just the beginning.

“Through the exciting launch of the Eurocake Premium line, we are aiming to fulfill the needs of consumers by providing three key benefits they have been asking for: indulgence, quality and convenience. This segment has been exploding, with so many consumers today seeking high-quality snacks made with luscious chocolate and boasting a unique taste and flavor selection, and Eurocake is targeting this demographic by offering the best example of this experience…upon the first and every bite.”

The Premium Choco Coated Cakes are available in Salted Caramel, Black Forest and Intense Chocolate varieties, each chocolate cake bursting with rich ingredients and finished off with an irresistible chocolate coating.

In the beginning of the new year, Eurocake launched the Premium BeFIT Keto Brownie and Protein Brownie Bites, this new and healthy BeFIT product range taking the classic brownie to new heights with chocolatey, soft and moist characteristics complemented by a number of great health attributes such as no added sugar, low net carbs, high protein and fiber and no artificial preservatives and colors. The BeFIT Keto Brownie is available in a rich Cocoa Orange flavor guaranteed to satisfy the cravings of both chocolate and health-conscious enthusiasts alike, while the BeFIT Brownie Bites are available in a delicious Amaretti Chocolate flavor, the soft, fudgy, chewy, flourless protein treats promising all the lavish taste of a brownie – without the guilt.

Two other market-specific products Eurocake will be showcasing at Gulfood as part of its BeFIT range are the Keto Muffin and the Gluten-Free Muffin, the Keto Muffin available in a Banana with Chocolate Chips and the Keto Muffin available in an Oatmeal Chocolate variant. Both snacks offer reduced sugar, no wheat flour and vitamin D enrichment among a host of other health benefits.

At Gulfood 2022, Eurocake will also be introducing attendees to its latest innovation, the Premium Tweenies, another health-centric product line targeting the “tweens” everywhere.

“As we expand our product lines, we continue to search for more distribution partners worldwide that can best represent the Eurocake brand in their respective markets,” concludes Fayaaz. “We very much looking forward to meeting all our partners, friends and attendees at our stand during Gulfood 2022.”

More information about the exciting Eurocake Premium product line at www.eurocakepremium.com.

About Dofreeze LLC

A high level of innovation has enabled Dubai-based Dofreeze to revolutionize the bakery snacking industry with trend-setting products, its representatives wholly concentrating on speed, innovation, adaptability and intuition. A highly-qualified and expertly-trained manufacturing team exudes professionalism in production, quality control, quality assurance, compliance and engineering, while production facilities maintain the highest levels of hygiene, cleanliness, maintenance of international compliance and audit certifications – including FSSC 22000 v5.1, HACCP, ISO 9001:2015, ISO 22000 and HALAL.

Dofreeze LLC is headquartered at 16003 Food and Beverage Zone in Dubai Industrial City, Sheikh Mohammad Bin Zayed Road in Dubai, and can be reached by calling (+971 4) 8858330/31/32. For more information visit www.Dofreeze.com or email info@Dofreeze.com.