Eurocake Enters High-Demand “Savory Snack Market” with Launch of Mexicana Cookie Pretzels

Unique pretzel-shaped savory cookie treat first of multiple scheduled products poised to dominate category with bold Spicy Chili flavor and salty overtones.  

Dubai, UAE – November 10, 2021 – Eurocake, one of the premium baked snacks divisions of Dofreeze LLC, a Dubai-based global leader in the bakery industry, boldly proclaimed its entry into the high-demand “savory snacks market” with the launch of the palatable new Mexicana Cookie Pretzels, a unique pretzel-shaped savory cookie treat that is slated to be the first of multiple products poised to dominate the category with bold Spicy Chili flavor and salty overtones.

Being marketed by Eurocake representatives as the first of its kind – “savory cookies with a literal twist” – the new Mexicana Cookie Pretzels boast a “playful zing,” enhanced by its crisp texture and coating of Spicy Chili flavoring guaranteed to satisfy those with a craving for something salty and savory.

“The all-new Mexicana Cookie Pretzels from Eurocake represent a crisp cookie sprinkled with a zesty layer of Spicy Chili taste,” says Aamer Fayaaz, CEO of Dofreeze LLC. “These irresistible, bite-sized cookies are a new product innovation from Dofreeze, one that everyone can share and enjoy anywhere, anytime…and they also make the perfect companion for anything from afternoon tea to cinema time at the theater or on Netflix.” 

“Dofreeze’s Eurocake division has been exploring opportunities to launch value-added and extremely unique products across multiple snack markets – not just in the UAE but across the globe – and in so doing, its representatives have discovered a gap that needed to be filled in the area of savory cookies, as most cookies are traditionally sweet. Indeed, we look forward to keeping an eye on this growing marketplace alongside our Eurocake bakers and reps.”   

The new Mexicana Cookie Pretzels join an existing lineup of premium quality snack products from Eurocake, including American-Style Soft and Chewy Cookies, Chocolate Chip Brownie, Lova Molten Cake, Jumbo Butter Croissants and more.

Eurocake will be launching more exciting items for this snacking savory category over the next few months. For more information on Eurocake Mexicana Cookie Pretzels, please view https://eurocake.net/product/eurocake-mexicana-cookie-pretzels/.

About Dofreeze LLC

A high level of innovation has enabled Dubai-based Dofreeze to revolutionize the bakery snacking industry with trend-setting products, its representatives wholly concentrating on speed, innovation, adaptability and intuition. A highly-qualified and expertly-trained manufacturing team exudes professionalism in production, quality control, quality assurance, compliance and engineering, while production facilities maintain the highest levels of hygiene, cleanliness, maintenance of international compliance and audit certifications – including FSSC 22000 v5.1, HACCP, ISO 9001:2015, ISO 22000 and HALAL.

Dofreeze LLC is headquartered at 16003 Food and Beverage Zone in Dubai Industrial City, Sheikh Mohammad Bin Zayed Road in Dubai, and can be reached by calling (+971 4) 8858330/31/32. For more information visit www.Dofreeze.com or email info@Dofreeze.com.