Dofreeze LLC’s Eurocake Brand Enjoys Ongoing Success with Deli X-press Distribution Partner, Announces Business Expansion in Singapore
Plans to expand channels include targeting modern trade outlets such as the NTUC and Sheng Siong supermarkets; extra-moist Muffins, Cake Rusk and Twin Cakes added to product range.
Dubai, UAE – May 17, 2021 – The Eurocake division of Dofreeze LLC, one of the fastest-growing diversified, forward-thinking and trend-setting bakery snacking businesses based in Dubai, kicked off its initial distribution efforts in Singapore by partnering with Deli X-press during the third quarter of last year, a move that proved to be a tremendous success for Eurocake and one which the brand continues to enjoy.
In the wake of this accomplishment, Eurocake representatives have announced plans to expand business operations in Singapore, including targeting modern trade outlets such as the NTUC and Sheng Siong supermarkets and adding extra-moist Muffins, Cake Rusk and Twin Cakes products to the range.
The brand’s three-piece Mini Rolls and Jumbo Croissants, meanwhile, continue to represent a bestseller in the region.
The Dofreeze company also announced plans to launch five healthy snack products from its Bake Naturly brand next month, including Soft-Baked Bars in Banana and Chocolate varieties, Muffins with Oats in Banana and Chocolate flavours and the delicious Brownie Bar, all of the treats compliant with the Health Promotion Board.
“Eurocake started its first distribution relationship in Singapore with Deli X-press in 2020, initially introducing fine products like three-piece Mini Rolls, Chocolate Chip Brownie, Jumbo Croissants and Lova Molten Cake, and targeting all 7-Eleven outlets, Shell gas stations, SPC gas stations, Caltex gas stations and numerous other general trade outlets,” explains Aamer Fayyaz, CEO of Dofreeze LLC. “This year, we are ready to embark on a journey alongside our partner to expand our channels, with all of our representatives and executives eager to continue growing amidst the largest port in Southeast Asia.”
About Deli X-press (S) Pte Ltd
Established in 2002, Deli X-press (S) Pte Ltd began its life as a manufacturer of ready-to-eat sandwiches, and since then has evolved to become a fully integrated manufacturer and distributor involved in everything from trading and marketing to distribution of fast-moving consumer goods. The organization now works within a number of sectors, primary distribution to convenience stores, gas stations, retail supermarkets and foodservice/wholesale centers.
Dofreeze’s premium Eurocake products can be found in all 7-Eleven outlets, Shell gas stations, SPC gas stations, Caltex gas stations and various general trade outlets.
About Dofreeze LLC
A high level of innovation has enabled Dubai-based Dofreeze to revolutionize the bakery snacking industry with trend-setting products, its representatives wholly concentrating on speed, innovation, adaptability and intuition. A highly-qualified and expertly-trained manufacturing team exudes professionalism in production, quality control, quality assurance, compliance and engineering, while production facilities maintain the highest levels of hygiene, cleanliness, maintenance of international compliance and audit certifications – including FSSC 22000 v4.1, HACCP, ISO 9001:2015, ISO 22000 and HALAL.
Dofreeze LLC is headquartered at 16003 Food and Beverage Zone in Dubai Industrial Park, Sheikh Mohammad Bin Zayed Road in Dubai, and can be reached by calling (+971 4) 8858330/31/32. For more information visit www.Dofreeze.com or email info@Dofreeze.com.