Eurocake Announces January 2022 UAE Launch of Premium BeFIT Keto Brownie and Protein Brownie Bites       

New and healthy product range takes quintessential brownie to new heights with chocolatey, soft and moist characteristics complemented by no added sugar, low net carbs and other benefits.  

Dubai, UAE – January 18, 2022 – Eurocake, one of the premium baked snacks divisions of Dofreeze LLC, a Dubai-based global leader in the packaged bakery industry, announced the official launch of the Premium BeFIT product line with the introduction of the Keto Brownie and Protein Brownie Bites, the new and healthy product range taking the quintessential classic brownie to new heights with chocolatey, soft and moist characteristics, no added sugar, low net carbs, high fiber, prebiotic elements, diabetic-friendly ingredients and no artificial preservatives/colors.

Through Eurocake Premium BeFIT products such as the Keto Brownie and Protein Brownie Bites, Dofreeze is creating a revolution in the healthy bakery snacking retail segment, kicking off with the launch of these “super brownies” in the UAE, scheduled for the fourth week of January 2022 with other countries to follow.

With several brands having broken into the healthy snacking game over the past few years promising numerous health-centric benefits and making a plethora of claims, Eurocake’s BeFIT Keto Brownie and Protein Brownie Bites are unique, unmatched in the market and is poised to trump them all with its softer and more decadent taste. What’s more, according to Dofreeze representatives, the company’s focus will remain on fusing indulgence, health and convenience.

The Eurocake Premium BeFIT Keto Brownie is available in a rich Cocoa Orange flavor guaranteed to satisfy the cravings of both chocolate and health-conscious enthusiasts alike, a tinge of orange taste complementing the product’s excellent chocolatey brownie base.

“The Eurocake division of Dofreeze LLC is aware of the changing eating habits across the globe and, in response, has developed a healthy and exciting product line launching under the company’s Premium brand banner,” says Aamer Fayyaz, CEO of Dofreeze LLC. “When it comes to the BeFIT Keto Brownie, our expert bakers designed these delicious treats to make sure diabetics and those following the ketogenic diet never have to cave to sugar cravings again, also taking into consideration daily carbohydrate absorption – and, more specifically, the reduction of that daily absorption, always keeping the indulgence factor at the forefront.”

The Eurocake Premium BeFIT Protein Brownie Bites are being marketed by Dofreeze representatives as a product “simply without peer,” these soft, fudgy, chewy, flourless protein treats promising all the lavish taste of a brownie without the guilt. Available in a delicious Amaretti Chocolate flavor, the dense Brownie Bites beckon sweet lovers to sit down with their cup of coffee or tea and indulge in a snack that yields as much protein as a protein bar.

“Anyone going keto or vegan-friendly will enjoy the new Eurocake Premium BeFIT Protein Brownie Bites, this exciting product bringing with it no preservatives and no artificial flavors or colors,” adds Fayyaz. “Now, health enthusiasts can power up and energize their healthy lifestyle with this plant-based alternative to traditional sugar-loaded brownie snacks guaranteed to satisfy the most intense of sweet cravings – before or after a fitness routine.”

Like the BeFIT Keto Brownie, the BeFIT Protein Brownie Bites boast no added sugar, seven grams of protein, high fiber content, prebiotic characteristics and vegan-friendly elements.

According to Dofreeze and Eurocake representatives, many protein bars/balls products are currently on the market, yet Eurocake’s Premium BeFIT Protein Brownie Bites takes a whole new approach, the light, soft and chewy bite-sized treats exuding a “crunchy kick” of buckwheat that yields unmatched flavor compared to a traditional brownie.

“Dofreeze is the first company to launch branded and packaged keto and protein brownies, a fact that further reflects our focus on innovation and in revolutionizing the healthy snacking industry,” concludes Fayyaz.

More exciting new products are scheduled to be added to the BeFIT product line in the future.

About Dofreeze LLC

A high level of innovation has enabled Dubai-based Dofreeze to revolutionize the bakery snacking industry with trend-setting products, its representatives wholly concentrating on speed, innovation, adaptability and intuition. A highly-qualified and expertly-trained manufacturing team exudes professionalism in production, quality control, quality assurance, compliance and engineering, while production facilities maintain the highest levels of hygiene, cleanliness, maintenance of international compliance and audit certifications – including FSSC 22000 v5.1, HACCP, ISO 9001:2015, ISO 22000 and HALAL.

Dofreeze LLC is headquartered at 16003 Food and Beverage Zone in Dubai Industrial City, Sheikh Mohammad Bin Zayed Road in Dubai, and can be reached by calling (+971 4) 8858330/31/32. For more information visit www.Dofreeze.com or email info@Dofreeze.com.