Dofreeze Revolutionizes Baking Industry with Introduction of Healthy Food Products

New health-oriented brand dubbed Salute…for Good Life now available in UAE via Dofreeze.ae.   

Dubai, UAE – July 18, 2022 – Dofreeze LLC, one of the world’s most diversified, forward-thinking and trend-setting bakery snacking operations based in Dubai, has realized and brought to light a vision to revolutionize the baking industry after years of research by its scientists, food technologists and nutritionists through a new health-oriented brand. Dubbed Salute…for Good Life, the newest member of the Dofreeze family will offer a range of healthy food boasting great taste including a full selection of bakery products such as croissants, breads, burger buns, pizza bases, Italian pasta and cakes rich in fiber and proteins but low in carbs.

“We are proud to present a full range of bakery products from breads to pasta, with the most remarkable achievement being that the quality, taste and appearance of all of these items are comparable to the highest quality flour and sugar-based products in Europe,” states Dofreeze LLC’s CEO Aamer Fayyaz. “Introduced to the market under our new brand, Salute…for Good Life, these products cater to younger, educated, health-conscious consumers who have left behind high carb content bakery treats; indeed, this demographic has begun categorizing such bakery products as unhealthy.

“I believe this Dofreeze initiative represents a great service for the bakery industry itself.”

Dofreeze reps have also stated that these products are ideal for a ketogenic diet, targeting customers who wish to put their quality of life first by consuming healthy low carb diets and engaging in low sugar intake, ultimately preferring good health, ideal weight and svelte shapes.

Phase one of the Salute…for Good Life product rollout will include the sumptuous Keto Croissants, bursting with a buttery, flaky taste and consistency, and which are now available on Dofreeze’s e-commerce platform www.Dofreeze.ae for home delivery.

Each croissant boasts high fiber, containing only one gram of net carbs and five grams of protein, and mimics the look and taste of the best croissants served in Paris. In the next three months, say Dofreeze representatives, burger buns, sliced breads, Italian pasta and other cakes will roll out to the market, bringing with them similar benefits. What’s more, the Salute…for Good Life product range will be available via e-commerce outlets and in select premium stores, while Dofreeze continues to take a focused approach towards the B2B sector.

“Dofreeze is looking forward to engaging with distribution partners worldwide to finalize market-by-market distribution relationships, our teams keeping to a steadfast belief that this is indeed the future and way forward for the bakery industry,” concludes Fayyaz. “We will have the advantage of being the first movers and shakers in this area.”

About Dofreeze LLC

A high level of innovation has enabled Dubai-based Dofreeze to revolutionize the bakery snacking industry with trend-setting products, its representatives wholly concentrating on speed, innovation, adaptability and intuition. A highly-qualified and expertly-trained manufacturing team exudes professionalism in production, quality control, quality assurance, compliance and engineering, while production facilities maintain the highest levels of hygiene, cleanliness, maintenance of international compliance and audit certifications – including FSSC 22000 v5.1, HACCP, ISO 9001:2015, ISO 22000 and HALAL.

Dofreeze LLC is headquartered at 16003 Food and Beverage Zone in Dubai Industrial City, Sheikh Mohammad Bin Zayed Road in Dubai, and can be reached by calling (+971 4) 8858330/31/32. For more information visit www.Dofreeze.com or email info@Dofreeze.com.